Tuesday, 13 April 2010

BBC News - Parties 'failing' to use web well

Cross on election ballot, BBC
Younger voters are keen to talk to parties online

Political parties are failing in their efforts to use the internet to campaign, a survey has suggested.

Carried out by the National Endowment for Science, Technology and the Arts it shows a gap between what voters want and what they get from the parties.

Of those questioned, 79% could not recall any material - adverts, e-mails or websites - that had been prepared for the internet by the main parties.

Despite this, 40% said they wanted more chance to interact with parties online.

Campaign tools

The number of those keen to engage online rises to 60%, found the survey, among 18-24 year-olds, who are more likely to be on the web.

It also found that 25% of voters were unimpressed with the way political parties use the internet.

Click on link to read article

Posted via web from Hexham Matters

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